2025
“Can you smell design?” Poster Design
by Suzy Chan
I created the visual for It’s Nice That’s new article “Can you smell design?”
The article explores how perfume brands build the entire perfume branding world through graphic design (by using form, colour, typography, and art direction), and how the perfume industry uses design to express invisible smells. So my entire design is basically a designer’s backstage work board, showing these elements that build perfume design.
One of the inspirations for this project came from a Chinese historical drama “My Fair Princess(還珠格格)” that was very popular in my childhood (a bit nostalgic..), in which there is a Sweet Princess call 香妃, who exudes a magical fragrance, causing her appearance to always be accompanied by a group of butterflies, making it easy for the emperor to find her and force her to become his concubine. Although this is a sad story of decadent feudalism . But it reminds me that smell is invisible, but I can express smell through concrete things that are attracted by smell.🦋🫧
Art Director: William Knight
Project Manager: Anna Claire Bruce & lucy orr
Words: Ritupriya Basu
“Can you smell design?” Poster Design
by Suzy Chan
I created the visual for It’s Nice That’s new article “Can you smell design?”
The article explores how perfume brands build the entire perfume branding world through graphic design (by using form, colour, typography, and art direction), and how the perfume industry uses design to express invisible smells. So my entire design is basically a designer’s backstage work board, showing these elements that build perfume design.
One of the inspirations for this project came from a Chinese historical drama “My Fair Princess(還珠格格)” that was very popular in my childhood (a bit nostalgic..), in which there is a Sweet Princess call 香妃, who exudes a magical fragrance, causing her appearance to always be accompanied by a group of butterflies, making it easy for the emperor to find her and force her to become his concubine. Although this is a sad story of decadent feudalism . But it reminds me that smell is invisible, but I can express smell through concrete things that are attracted by smell.🦋🫧
Art Director: William Knight
Project Manager: Anna Claire Bruce & lucy orr
Words: Ritupriya Basu
2024
“Can you smell design?”
by Suzy Chan
我為 It's Nice That 的文章 《Can You Smell Design?》 設計了整體視覺。
這篇文章探討香水品牌如何透過平面設計——包括形式、色彩、排版與藝術指導——建構出完整的香水品牌世界，以及香水產業如何運用設計去表達看不見的氣味。
因此，我把整個設計想像成一塊設計師的幕後工作板，把那些構成香水設計的元素一一攤開，呈現香水品牌是如何一步步被建立起來的。
這個專案其中一個靈感來自我小時候很喜歡的《還珠格格》。劇中的香妃身上散發著神奇的香氣，每次出現時總會伴隨著一群蝴蝶，因此皇上總能輕易找到她，並強迫她成為自己的妃子。雖然這是一個帶有封建色彩的悲傷故事，但它讓我想到，氣味雖然看不見，卻可以透過那些被氣味吸引的具體事物，去表現它的存在。
藝術總監: William Knight
項目管理: Anna Claire Bruce & lucy orr
文章: Ritupriya Basu
“Can you smell design?”
by Suzy Chan
我為 It's Nice That 的文章 《Can You Smell Design?》 設計了整體視覺。
這篇文章探討香水品牌如何透過平面設計——包括形式、色彩、排版與藝術指導——建構出完整的香水品牌世界，以及香水產業如何運用設計去表達看不見的氣味。
因此，我把整個設計想像成一塊設計師的幕後工作板，把那些構成香水設計的元素一一攤開，呈現香水品牌是如何一步步被建立起來的。
這個專案其中一個靈感來自我小時候很喜歡的《還珠格格》。劇中的香妃身上散發著神奇的香氣，每次出現時總會伴隨著一群蝴蝶，因此皇上總能輕易找到她，並強迫她成為自己的妃子。雖然這是一個帶有封建色彩的悲傷故事，但它讓我想到，氣味雖然看不見，卻可以透過那些被氣味吸引的具體事物，去表現它的存在。
藝術總監: William Knight
項目管理: Anna Claire Bruce & lucy orr
文章: Ritupriya Basu
