2026
Shanghai Internetional Illustration Art Expo 2026 Visual Identity


Collaborated with GAF once again, alongside French illustrator Lili des Bellons.

I led the visual system — including graphic direction, typography, key visuals and creator assets — while Lili brought his beautifully detailed illustrations.

The concept centres on flight and attachment, imagining GAF as a point of grounding where artists gather and orbit, set within a romantic, airy vision of Shanghai. The main challenge was balancing his rich, orbit-based illustration style with clear communication. I started from typography — designing a tall, high-centred Chinese display typeface with subtle Art Deco influences, paired with a Shanghai modeng typeface to bridge Shanghai’s urban identity with his French romantic illustration.

For the key visual, I prioritised information over imagery, removing the central illustration to ensure clarity across large-scale promotion. Three poster variations were developed for different contexts.

For supporting assets, I kept his original composition and introduced a more playful typographic rhythm to extend the system.


Art Direction: Suzy Chan
Illustration: Lili des Bellons
Graphic Design: Suzy Chan

2026
上海国际插画艺术节 2026 視覺識別

這個項目我是和法國插畫師 Lili des Bellons 一起完成的。

他負責插畫，我負責整體視覺系統（平面、字體、主海報、creator assets）。先由插畫師出插畫，我來接手建立一個可被gaf這場上海大型活動使用的視覺系統。

做的過程中，我做了一個“反直覺”的決定：我把插畫師原本主視覺里的主角插畫刪掉了。明明Lili的畫非常美、細節也很豐富，但在反復排版測試後我發現——信息和插畫之間是會“搶”的；插畫本身太完整、太強了。尤其是像 GAF 這種大型活動，需要長期在線上傳播預熱，信息的清晰度必須是第一優先級。所以我乾脆反過來想：如果不讓它成為主角，會不會更清晰？我做了一個取捨：把信息提到第一層級，讓視覺為傳播服務，而不是只為好看。

一開始我沒有直接做排版，而是先從字體入手。為了更貼合他那種帶一點法式浪漫、又偏幾何結構的畫風，我設計了一款細長、高重心的標題字體，帶一點 Art Deco 的感覺。同時在英文選擇上，搭配了更偏上海城市語境的摩登字體，用一種“裝飾藝術”的氣質，把上海和法國的視覺語言串在一起。

在其他延展畫面（比如入選海報）里，我保留了插畫師原本那種“圍繞式”的構圖，同時在排版上加入更輕快、跳躍的節奏，去擴展整個視覺系統。後面也做了一整套 creator 模版。


藝術指導: Suzy Chan
插畫: Lili des Bellons
平面設計: Suzy Chan