The haribo Cult by Suzy Chan
 The concept of "Gummy Bear = Happy" has been successfully left in people's impressions under their years of advertising marketing. But too much candy isn’t good for health, especially those made of gelatine. Instead of telling its ‘bad’, I try to enhance its positive branding image. To consider the gummy bear as a religion, or cult, I hacked into a existed god-like system. With exaggeration, I tried to rise people’s curiosity by creating a “Haribo Wolrd” (of course it is dominated by Haribo God). What I focus on is creating a sense of absurdity.

小熊糖邪教 by Suzy Chan

          “小熊糖=快樂”這個概念已經在他們多年的廣告營銷下成功地留在人們的印象中。但其實太多糖果對健康不利,特別是那些由明膠製成的小熊糖(他們大多是由豬皮製作成)。我無法一下改變人們的消費習慣,與其告訴別人它有多“壞”,不如把它推向相反的極端,告訴人們它有多“好”,設想小熊糖成為了你生活的信仰,甚至成為了一門你必須要相信的邪教。誇張地說,我通過使用小熊糖的品牌形象黑客进具有邪教意味的視覺系统而生成出一個“Haribo Wolrd”(當然它由Haribo神來主宰)來引起人們的好奇心,從而引起人們對這個零食的思考的疑問。我所創造的是一種荒謬感。

At the same time, I made two foam columns. Pretending to practise haribo magic.