2023
Selfridges Qixi Campaign
Invited by the British department store Selfridges, I participated in a photoshoot for their Qixi Festival (Chinese Valentine's Day). For this shoot, I was tasked with redesigning Selfridges' shopping bags. A traditional Chinese Qixi Festival story tells of the Cowherd and the Weaver Girl, who fell in love but were separated by the differences between the celestial and mortal realms. Through their efforts, with the help of magpies on the Milky Way, they were able to reunite every year on Qixi. My concept came from this bridge formed by magpies. So I incorporated this magical scene into the Selfridges bag design, and I showcased the creative process in the video.
Graphic Design & Model: Suzy Chan
Selfridges Qixi Campaign
Invited by the British department store Selfridges, I participated in a photoshoot for their Qixi Festival (Chinese Valentine's Day). For this shoot, I was tasked with redesigning Selfridges' shopping bags. A traditional Chinese Qixi Festival story tells of the Cowherd and the Weaver Girl, who fell in love but were separated by the differences between the celestial and mortal realms. Through their efforts, with the help of magpies on the Milky Way, they were able to reunite every year on Qixi. My concept came from this bridge formed by magpies. So I incorporated this magical scene into the Selfridges bag design, and I showcased the creative process in the video.
Graphic Design & Model: Suzy Chan
2023
Selfridges七夕節企劃
受英國百貨公司 Selfridges 邀請，我參與了他們七夕節（Chinese Valentine’s Day）的拍攝企劃。這次拍攝中，我的任務是重新設計 Selfridges 的購物袋。
中國傳統七夕故事講述牛郎與織女相愛，卻因仙凡有別而被迫分離。最終，在喜鵲於銀河上搭起鵲橋的幫助下，兩人得以在每年七夕相會。我的設計概念便來自這座由喜鵲搭成的橋。因此，我將這個帶有魔幻色彩的場景融入 Selfridges 購物袋的設計中，並透過影片呈現整個創作過程。
平面設計&模特: Suzy Chan
Selfridges七夕節企劃
受英國百貨公司 Selfridges 邀請，我參與了他們七夕節（Chinese Valentine’s Day）的拍攝企劃。這次拍攝中，我的任務是重新設計 Selfridges 的購物袋。
中國傳統七夕故事講述牛郎與織女相愛，卻因仙凡有別而被迫分離。最終，在喜鵲於銀河上搭起鵲橋的幫助下，兩人得以在每年七夕相會。我的設計概念便來自這座由喜鵲搭成的橋。因此，我將這個帶有魔幻色彩的場景融入 Selfridges 購物袋的設計中，並透過影片呈現整個創作過程。
平面設計&模特: Suzy Chan
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