2024
“Cheongsam Shaping” Poster Design
Shanghai Modeng is China’s first Chinese–Latin typeface created with urban culture as its source. It draws inspiration from the Art Deco movement that, in the 1930s and 40s, accompanied the rise of Shanghai’s metropolitan culture and spread across its many forms of visual expression.

I was invited by Hantang Culture to design a poster using this typeface.The cheongsam, a key symbol of gender equality and urban culture in 20th-century China, reflects how women defined their identity across generations. This garment grew bolder with Art Deco influence. In France, Simone de Beauvoir’s The Second Sex (1949) declared: “One is not born, but rather becomes, a woman,” highlighting the social construction of femininity.

I see the cheongsam’s sartorial journey as a metaphor for the very social construction of femininity in China, setting against French feminist thought of the same period, and forming a distant yet resonant dialogue.


Art Direction & Graphic Design: Suzy Chan

2024
《旗袍塑造》 海報設計

Shanghai Modeng 是中國首款以都市文化為創作源頭的中西文字體。其靈感來自 1930 至 40 年代伴隨上海都會文化興起而發展的 Art Deco 運動，並延伸至當時城市中多種形式的視覺表達。

受漢唐文化邀請，使用此字體創作一幅海報。旗袍作為 20 世紀中國性別平等與都市文化的重要象徵之一，也映照出不同世代女性如何透過服飾建立與定義自身身份。隨著 Art Deco 風格的影響，旗袍的設計亦逐漸變得更為大膽與鮮明。同一時期的法國，西蒙・波娃在《第二性》（1949）中提出：「女人不是天生的，而是後來形成的。」這一觀點揭示了女性氣質如何受到社會建構。

在此作品中，旗袍的服飾演變被視為中國社會中女性身份建構的一種隱喻，並與同一時期的法國女性主義思想並置，形成一場跨越地域、彼此遙遠卻產生共鳴的對話。

藝術指導&平面設計: Suzy Chan