2025
“Uniqlo Click Summer!” Visual Identity, Spatial Adaptation & Brand Experience Design
I was commissioned by UNIQLO and Wallpaper* to participate in the visual and event design for UNIQLO’s summer collaboration, Click Summer, at its flagship stores in China. In this collaboration, I served as the sole designer, working with director Xuan Du to develop the overall campaign concept, visual identity and on-site event experience.

We proposed the concept of a post-sun summer holiday, combining Polaroid photography with summer settings, expressed through gradient colours and geometric Chinese typography.

For the event programme, I proposed a cyanotype workshop and collaborated with cyanotype artists to host the workshops at UNIQLO flagship stores in Beijing, Shanghai and Guangzhou.


Art Direction: Xuan Du
Graphic Design: Suzy Chan

2025
《优衣库*Wallpaper* 咔嚓一夏》 視覺識別 & 空間延展 & 品牌體驗設計

我受 UNIQLO 與 Wallpaper* 委託，參與 UNIQLO 夏季合作企劃「Click Summer」於中國旗艦店的視覺與活動設計。在此次合作中，我擔任唯一設計師，與導演 Xuan Du 共同構思整體企劃概念、視覺設計及現場活動策劃。

我們提出「夏日曬後假期」的概念，將拍立得攝影與夏日場景結合，並以漸變色彩及幾何中文字體呈現整體視覺。

在活動策劃方面，我提出藍曬工作坊的構想，並與藍曬藝術家合作，分別於 UNIQLO 北京、上海及廣州旗艦店舉辦活動。


藝術指導: 杜萱
平面設計: Suzy Chan